Two Family Businesses Combine

Expertise to Open BMW of Fairfield

March 24th, 2021


Fairfield Automotive Partners is bringing a better way to experience automotive sales and service to Napa and Solano counties. A partnership of two family-owned businesses, the company will open a new BMW dealership in Fairfield this summer.

Third Set Partners, a newly-formed African-American family-owned business, and The Schomp Automotive Group, a fourth-generation, Denver-based family-owned automotive group, have combined to create Fairfield Automotive Partners. They will launch BMW of Fairfield at 2855 Auto Mall Pkwy, a temporary location in the Fairfield Automall, while construction of a modern, cutting-edge automotive center, featuring world-class guest amenities takes place. The dealership’s luxury service facility will welcome and have the capacity to service all makes, while specializing in BMWs.

BMW of Fairfield will operate under Schomp Automotive’s groundbreaking One Price. One Person. One Hour.® philosophy, which provides every guest a transparent and value-driven experience, and guarantees the same low price to every guest on every product and service the dealership offers.
In addition to providing a superior customer experience, BMW of Fairfield is committed to creating a healthy work-life balance for employees, excellent career training and advancement opportunities and robust community involvement and philanthropy.

Hal Logan, CEO of Third Set Partners and Dealer Principal at BMW of Fairfield, enjoyed a successful career in print and electronic media before entering the car business as a consultant to, an online automotive marketplace and information business. More recently, Hal was CEO of BuyBook Technologies, a vehicle valuation software company that was acquired by Cox Automotive. He is currently a member of the board of directors of several companies in the automotive and media industries.

“We are excited to bring BMW of Fairfield to life, and look forward to introducing a better way to experience vehicle ownership to the Solano and Napa communities,” Hal said. “We invite everyone looking for superior automotive experiences to visit to follow our progress.”

Justin Legrand-Logan is COO of Third Set Partners and General Manager of BMW of Fairfield. A graduate of the National Automobile Dealers Association Dealer Academy, Justin has deep experience in the automotive industry, having worked in every front-end dealership position. Most recently he has been General Sales Manager at a Mercedes-Benz dealership. Hal and Justin are committed to offering BMW of Fairfield’s guests innovative, guest-centric experiences that add delight to vehicle ownership.

The Schomp Automotive Group is a family-owned business with eight dealerships in the Denver metropolitan area: Schomp BMW, Schomp Honda, Schomp Subaru, Schomp Hyundai, Schomp Mazda, Schomp Ford and Schomp Nissan. It also owns Mercedes-Benz of Farmington in suburban Salt Lake City and is a partner in Porsche Salt Lake City. Aaron Wallace is the fourth generation to head the family dealership group. He studied automotive management at Northwood University. He is also the driving force behind A2Z Sync automotive software.

“Third Set and Schomp are committing to shared values of integrity, service, teamwork and excellence, by combining to create Fairfield Automotive Partners and BMW of Fairfield, ” said Aaron Wallace, CEO and dealer principal of the Schomp Automotive Group. “We’re confident that our partnership will result in a successful dealership. And we will continue our tradition of being good citizens of the communities where we do business, by supporting the Fairfield community with our dollars and our time.”

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